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| ©ourtesy of ESQUIRE |
World Cup fever hit the interwebs in full force two days before the opening game, and the pace of the friend-zy was set when Twitter went ball-istic in devoting resources in getting armchair strikers situated.
As a futbol fan we appreciated all their intentions, and the attention they gave the World's Game. But the execution, some might say, left a lot to be desired.
Esquire, who I generally find uninteresting as a trendy celebrity-mongering self-important 'lad' mag, had a pretty good article breaking down the #worldcup hashtag phenomenon and some poll results.
Internet records were broken throughout the month-long festivities in South Africa. Which is a sign of the tournament increasing popularity -- particularly in North America -- but perhaps also a sign of the fragile nature of Web 2.0 platforms. Big goals immediately meant a big sperm whale notifying us that "something is technically wrong" -- something I'm sure fans of France, Italy and England were probably already thinking, but for reasons on the field, not online.
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| ©ourtesy of Twitter |
Interestingly enough, 145 goals were scored at this year's FIFA World Cup. So it's no surprise we went a bit over the limit on Twitter.
